OK... This Obama guy? I swear, he states the most obvious thing in the world, phrases it like an advertising slogan and everyone yells in happiness, because he puts a 'serious' expression on.

Example?

"This election is not about the past, it's about the future!"

Well, gee, thanks for that update about where we are in time!

Let's try some examples, shall we?

"And Microsoft asks you, my friends... Where do you want to go, today?"

See! It so works! Just imagine him saying it and the crowd roaring with loud applause!

"Is it live or is it Memorex? Because I tell you, my friends... Don't leave home without it, because life's complicated enough and when you say - when you say Budweiser, you've said it all! And just remember - always Coca-Cola."

Oh, this is amazingly easy...

"Can you hear me now...? Good! Welcome to the human network! The power to be your best! Powered by Intellect... Driven by Values. It's in the game!"

See how that shit functions? You, too, can write that crap and be annoyed because htey're not paying you for it.

:)